View in Room previews any artwork at true scale in a virtual room, so a client can see how it lives on a wall before it leaves the crate.
What it does
The preview uses the work's real dimensions, which is the whole point: it is not an impression, it is the actual size of the piece in a room. Flat works hang centred at eye level the way they would really be hung, and sculpture and crated works can be previewed too.
Units
Dimensions can be shown in centimetres or inches, so the same preview works for a European and an American client.
When to use it
It answers the question clients ask most often and photographs answer worst — how big is it, really. It is also useful internally when planning a hang and deciding what fits a wall.