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Moving from Mailchimp or MailerLite

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If Mailchimp or MailerLite is connected to your WrkLst account, WrkLst works out which newsletter plan fits what you really send there, and a checklist on the Newsletter overview guides you from booking to disconnecting the old service.

This applies to an account whose Mailchimp or MailerLite is connected under Settings › Integrations, or whose website uses one of them for its newsletter signup. WrkLst uses the key that is already saved; you do not type it again.

Which plan fits

Under Settings › Subscription, the newsletter shows, for example: "You send about 60,000 mails a month with Mailchimp. On WrkLst that fits the 50,000 plan: about €86 a month on average." The same offer, with See the plans, appears on the Mailchimp and MailerLite cards under Settings › Integrations and on the website's newsletter card. A person who may not manage the subscription is told that a person who does can book it.

  • The months this is based on opens each of the last twelve full months with its mails, and whether it was over the plan, plus the lowest and highest month, the number of subscribed contacts and the next best plan.
  • The count is your sent campaigns of those months, plus one confirmation mail a month for every 50 subscribed contacts. Prices are without VAT.
  • The plan is Recommended for your sending and preselected in the plan list; you can pick any other. Work it out again refreshes the figures.
  • Only counts are read from the other service. WrkLst does not state what Mailchimp or MailerLite charges you.

How plans and extra mails are priced: The newsletter: booking, plans and extra mails.

The checklist

After you book, the Newsletter Overview shows Moving from Mailchimp or Moving from MailerLite. Each step shows what is left and where it is done. Nothing happens until you click. Hide this checklist hides it.

  1. Book the newsletter — under Settings › Subscription.
  2. Verify the sending domain — in Settings › Newsletter. See Setting up the newsletter.
  3. Bring your subscribers over — one click reads your audience with the saved key. You review everything before anyone is added. People who unsubscribed or bounced come over as such and are never mailed. If the key is refused, Enter a key instead. See Audience and consent.
  4. Point your signup at WrkLst — if your website adds new readers to the other service, choose Use WrkLst's signup. New readers then confirm by email and join your WrkLst audience. This works once your sending domain is verified. Then publish the website, so that its privacy page names WrkLst. Signup forms of the old service placed elsewhere, for example on another website or in an email signature, keep adding people there: replace them by hand with WrkLst's signup form or link.
  5. Send your first newsletter — see Writing and sending a newsletter.
  6. Disconnect the old service — possible once the newsletter is booked, your sending domain is verified and your subscribers are imported. First Stop syncing: your contacts are no longer synced to the service, including the do-not-contact marks WrkLst passes on; you can switch syncing on again under Settings › Integrations while the key is saved. Then, as a second confirmed choice, Remove the saved key: the key is deleted from WrkLst. This step needs the right to change the general account settings.

WrkLst does not cancel your Mailchimp or MailerLite subscription: you do that there. The step links to its billing page.