The newsletter: booking, plans and extra mails
On this page
The newsletter lets you write to everyone who agreed to hear from you, in the look of your gallery. You book it as an add-on to your WrkLst subscription: the free plan, where every mail is paid per use, or a plan with mails included, by the number of mails you send each month.
What it is
With the newsletter you write news and offers, send them to your readers and see what came of it: who received them, opened them and clicked. Your readers are people who agreed to receive them, whether or not they are contacts in WrkLst. Everything is in the Newsletter entry of the main menu:
- Overview — a checklist for your first newsletter and the numbers of your audience.
- Newsletters — everything you have written, as drafts, scheduled or sent.
- Audience — your readers. See Audience and consent.
- Topics & segments, Design and Import.
The newsletter appears in the main menu and in Settings once you have booked it under Settings › Subscription (see below) — booking the free plan is enough. Setting up the newsletter is described in Setting up the newsletter, writing and sending in Writing and sending a newsletter.
Starting a send, the settings, the design and the import need the right to send newsletters; ask the administrator of your account if you cannot see them. See Users, roles and permissions.
Booking a plan
Open Settings › Subscription. The plan is booked there, on your WrkLst subscription. A paid plan appears as one more line on the same invoice; the free plan adds nothing recurring.
- Choose Book the newsletter.
- Pick a plan. Free: pay per use is the first choice in the list. The others are the number of newsletter mails you send in a month.
- Confirm.
Only the people who manage your subscription can book. Your subscription must be active and have payment details; the page tells you if something is missing. If your account is billed by invoice, write to us to book or change the newsletter.
If Mailchimp or MailerLite is connected to your account, the page shows the plan that fits what you really send. See Moving from Mailchimp or MailerLite.
The free plan
The free plan includes no mails and costs nothing by itself. It can do everything a paid plan can. Every mail is paid per use: €5 plus VAT per started 1,000 mails, charged once a month on an invoice of its own, after your billing month ends.
A month with a single signup sends one confirmation mail. That is one started 1,000, so €5 for that month. 10,000 mails on the free plan cost €50; on the 10,000 plan they cost €15. A plan with mails included pays off quickly once newsletters go out.
Plans with mails included
Prices are plus VAT. Subscribers are never counted — only mails sent.
- 10,000 mails a month: €15 a month or €180 a year
- 25,000 mails: €35 a month or €380 a year
- 50,000 mails: €60 a month or €660 a year
- 125,000 mails: €130 a month or €1,405 a year
- 300,000 mails: €265 a month or €2,860 a year
- 500,000 mails: €405 a month or €4,375 a year
- 750,000 mails: €630 a month or €6,805 a year
- 1,000,000 mails: €750 a month or €8,100 a year
- 1,500,000 mails: €1,050 a month or €11,340 a year
More than 1,500,000 mails a month? Write to us for a plan that fits.
Changing or cancelling the plan
Choose Change plan to pick another one.
- A larger plan, and a switch from the free plan to a paid plan, counts from now on. On monthly billing the difference for the rest of the period comes with your next invoice; on yearly billing it is invoiced at once.
- A smaller plan, and a switch from a paid plan to the free plan, starts with your next billing period. Until then you keep the plan you have paid for. Nothing is refunded. After the switch the newsletter stays booked, as the free plan.
Cancel the newsletter stops sending at the end of the period you have paid for. Nothing is refunded. Your audience, newsletters and design stay, the newsletter stays in your menu so you can still reach your audience and reports, and you can book again later. Nothing is sent after the paid period ends.
The page also shows how many newsletter mails you have sent this month and from which date they are counted again.
What counts as a mail
In every plan, each mail that goes to a reader counts once:
- your newsletters,
- the email asking a new reader to confirm their address,
- the welcome email,
- the mails with which readers manage their topics.
Only test mails are free and never counted.
Mails beyond your plan
A newsletter is never held back because it passes your plan. On a plan with mails included, mails beyond the plan cost €2 plus VAT per started 1,000. On the free plan every mail costs €5 plus VAT per started 1,000. They are charged once a month, on an invoice of their own, after your billing month ends — not with the subscription invoice.
Before you send, the send screen shows the extra cost: this month's mails against your plan, the mails of this newsletter beyond it and the cost. On the free plan it is titled This newsletter is paid per use. Whoever starts the send confirms it. When a larger plan would cost less this month than the extra mails, the send screen says so.
Overage protection
If you would rather never pay for extra mails, open Settings › Newsletter and turn on Overage protection. It is off by default.
- Off — newsletters always go out; mails beyond your plan cost €2 plus VAT per started 1,000 (€5 on the free plan).
- On — a newsletter that needs more mails than your plan has left this month is not sent. The send screen says how many mails it needs and how many are left, and links to a larger plan. A scheduled newsletter that no longer fits when its time comes goes back to a draft, and the sender is told by email. On the free plan, which includes no mails, no newsletter can be sent while it is on.
Overage protection holds newsletters only. The confirmation, welcome and preference mails always go out, so a reader's signup never fails; they are counted like any other mail. A newsletter that is already sending goes on when you turn it on. Test mails are never refused.
The trial
During your WrkLst trial you can send newsletters without booking a plan: up to 250 people for each newsletter, and a monthly allowance of mails in all. Nothing is charged. A newsletter that would pass either limit is not sent; choose a smaller audience, or send it once your subscription has started.